Customer testing of bilingual signage designs - Auckland
Auckland Transport are going to update their Transport Design Manual to include bilingual signage with both English and te reo Māori as a new baseline standard for all signage.
In preparation they have been working with Maynard Design to review current bilingual wayfinding designs and conduct customer testing to see if they can optimise their approach to make sure the signage is as easy to read and understand as possible.
Testing bilingual signage designs day is to take place on Thursday 26 January at Strand Station in Parnell, Auckland and to obtain feedback from people around the design.
Note - they are only be testing signage on this day, and not any other wayfinding items in the environment (eg: tactiles or other physical elements).
To make sure that they are hearing from a wide range of people, Auckland Transport would like to include people with:
- low vision (but not completely blind),
- loss of hearing, and
- wheelchair users
- People do not need to speak te reo Māori (though if they do, that would be a bonus).
Requirements on testing day
Participants will be required for a scheduled 30-minute slot at Strand Station where a testing environment will be set up between 10am and 3pm. Participants will be given navigation tasks to complete using only the visual wayfinding signs in place.
People will be paid for their time.
Contact Tina Kittelty if you are interested - email@example.com